Now that they’ve finally got a building, and it looks increasingly likely that NFS will be able to open in some form or other in September, we need to monitor their progress, since nobody else will (remember, a ‘free school’ is only answerable to the DfE in London).
The first thing that strikes you when you click through the site is the photos, for, as any good PR person knows, a picture paints a thousand words. The images in the main are of happy, earnest children in the NFS uniform (a very practical light grey with light blue piping which screams ‘private school’) but, since there are currently no NFS pupils, who are the children in the pictures? Were they volunteers or paid models?
There are a few members of staff – the Executive Headteacher, an anonymous ‘science teacher’ and a caring ‘pastoral’ teacher – and, again, one wonders who the latter two actually are.
And, what about the settings? Since these pictures have been up for a while, presumably none was taken in or around the Courtaulds building so, where is that science lesson taking place, where is the library and where are the leafy environs where the children are happily playing?
Of course, we are not accusing Torch of trying to mislead by these staged pictures of pupils who are not pupils of NFS in surroundings that are not NFS. It’s just ‘artistic licence’, of course, which is nowhere in greater evidence than in the picture of the Courtaulds building, shown in classy black and white and, what’s this, they’ve already put up the Torch logo and NFS name above the door? Well, no, as they admit on their Facebook page, somebody’s been hard at work with Photoshop!
If you want to have a browse, here’s the link:
and, just to give yourself an incentive, see if you can find the inaccurate use of the word “complimented”. . (Picky? Well, they’re the ones who claim they’ll be an ‘excellent’ school – always check your work, we say!)